As the Official Supplier of Event Look Services for Glasgow 2018, we helped stage the inaugural European Championships in spectacular fashion.
The 2018 European Championships were hosted across Glasgow and Berlin in what was an innovative approach to the new multi-sport event. Held over 11 days, the Championships were run by the leading European Sports Federations and saw approximately 4,500 athletes competing across the seven sports.
The Scottish city saw leading sports stars from Aquatics, Cycling, Gymnastics, Rowing, Triathlon and Golf come together for the first ever event of this kind. We provided extensiev branding for the festival of sport, helping the city and multiple venues look spectacular.
Overall, we transformed all 12 competition venues, 3 festival sites, 4 non-competition venues, 1 rail station and the BBC studio which equated to over 10,000 individual products, truly helping to bring it all to life. We were in Glasgow for 2 months prior to the start of the championships to ensure that the city and venues were looking their best.
Over the 10 days of competition, viewers in the ten key European markets tuned in for a total of more than 567 million hours, with 44 free-to-air broadcasters and partners globally covering the event.
More than half a million people, double the projected number, attended an exhilarating sports session, a Festival 2018 offering or visited the hugely popular George Square and GO LIVE! at The Green
Colin Hartley, Glasgow 2018 Championships Director said: “It was a pleasure to work with CSM Live for the 2018 European Championships in Glasgow, they did a fantastic job and helped create a genuine festival feeling throughout the city. CSM Live’s experience and understanding of what it takes to put on a large scale multi-event championships helped create an unforgettable experience for the fans, the athletes and all involved.”