Johnnie Walker

Content partnership with Uber

Johnnie Walker wanted to spread their ‘Never drink and drive’ CSR campaign #JoinThePact to educate consumers on getting back home safely.

We created a content partnership with Uber whereby Stoffel Vandoorne and Mika Hakkinen become Uber drivers for the day, delivering brand messaging and collecting commitments to the campaign.

The Impact

21.5k #JoinThePact commitments

53M users reached through social media

Broadcast across 6 new channels, 3 radio interviews