In our latest collaboration with Lidl, we helped them capture the attention of passers-by with the installation of a Giant Bag for Life at the Manchester Food and Drink Festival and the Liverpool Giant Spectacular. The commanding structure, designed and produced in-house, will help Lidl realise their aim of building long-lasting relationships with customers.
To support the gigantic build, we also created enticing experiences that would bolster Lidl’s presence and form positive brand connections. In Manchester, consumers were free to enjoy a French Wine Tour event where they could taste a selected range of Lidl’s French wines and a number of deluxe food items. In Liverpool, an array of activities were available for visitors of all ages to get involved with including face painting, mask making and chocolate fountains, all of which the families enjoyed and cherished.
The Giant Bag for Life and the experiences we crafted left a long-lasting impression on customers and attracted positive coverage across the media. Lidl’s brand was reinforced, and the key message: ‘Big on Quality, Lidl on Price’ was neatly promoted.