Lidl were keen to showcase their place as the leader of gin-novation, leveraging their award-winning Hortus gin brand. As part of their 2018 Christmas campaign, we designed and created Lidl's House of Hortus - a multisensory, immersive and instagrammable experience that showcased the Hortus range in a fun and engaging way for consumers and media. Lidl House of Hortus started in Soho, London, before visiting both Cardiff and Edinburgh.
Guests began their experience in the Pink Gin Liqueur Lounge, where Hortus Gin Liqueurs including Rhubarb & Ginger, Rose & Pomegranate and the newly released Spiced Plum were served. As they moved through the experience, visitors were immersed in a sensory Botanical Garden where they learnt about the perfect botanical pairings while enjoying a signature range serve of the Hortus Artisan Dry Gin, Oriental Spiced Gin or Citrus Garden Gin.
Finally, attendees headed to the Spirits in the Sky bar, featuring a central circular bar and a starry night sky, to enjoy a drink from Lidl’s broader spirit range. The House of Hortus was the perfect opportunity to enjoy quality gin in a captivating environment.
The Lidl House of Hortus event proved to be a resounding success, with each location selling out and gin-lovers, including a number of celebrities, flocking to experience the exclusive sensory gin-club.
Lidl House of Hortus received extensive press coverage including national titles such as the Metro, Evening Standard and Daily Mail. Those that attended also shared their #LidlHouseOfHortus experiences across social media, creating great exposure for the gin brand.