The Bluth's are back! To celebrate the announcement of Netflix’s Arrested Development Season 5, we helped launch the Family of the Year Campaign to generate excitement around the return of the show. To kick-off the promotion, we recreated the iconic "Stair Car" from the hit series to travel across the country campaigning for the Bluth's to win the Family of the Year award.
To supplement the car and drive additional buzz, Never Nudes were dressed in their iconic jean shorts and painted entirely blue head-to-toe, surprising fans in select cities. Audiences were invited to follow the tour at votebluth.com,
as well as across social channels using the hashtag #AD5. The campaign included six activations across six months.
The results over 650m earned PR impressions, 6m video views and thousands of