Baku 2020

Olympic and Paralympic Games Bid

The CSM Strategic team led on the development of the Applicant File; brand positioning, narrative and messaging; and assisted the Baku 2020 team with its interaction with and presentations to the Olympic Movement. Although unsuccessful in reaching the Candidature phase, the Baku bid was praised for its clear vision and a Games plan closely aligned with the city’s long-term development strategy. The bid has raised the city’s profile on the world stage and will be the precursor to Baku hosting several major sporting events in the next 10 years.