Qatar Racing and Equestrian Club

Producing HH The Emir's Sword for the third year in a row

Held annually at the Qatar Racing and Equestrian Club, HH The Emir’s Sword Equestrian Festival is one of the most spectacular and biggest equestrian events on Qatar’s horse-racing calendar.

Dedicated to HH The Emir of Qatar, the event is always an extremely prestigious, exciting occasion, and one which we have delivered for the past three years. Our design studio in Dubai created the concept and all the artwork for this year’s visual branding, based on the client’s wish to portray the winners from previous years. We were on site to produce and install all the branding elements to help give the event the impact it deserved.

This year, we designed a bespoke solution to enhance the finish line, creating a horse cut-out which delivered a real impact. We also produced high-quality sponsor boards that we upgraded from the venue’s previous year’s structure to create a more striking branding opportunity for sponsors.

Now in the third year of producing the event, we were trusted to steer this year’s branding with us suggesting and implementing the horse cut out and sliding branding boards which the client was very happy with.

The results were noticeable all around the event, with over 3000 people attending over the weekend and HH The Emir of Qatar also attending on the third day of the event. Additionally, with the event being so prestigious in Qatar, it was viewed by thousands on television across the Middle East.