Clifford Chance

Rugby World Cup 2015

Creating a winning platform for Clifford Chance's clients through community partnerships.

Clifford Chance were seeking a platform through which the brand could engage and build relationships with existing and new clients as well as reward employees. There was also a desire to involve community partners in the life of the Firm, allowing the gap between Clifford Chance and the local community to be narrowed.

We developed an idea that drew on the synergies between the worlds of sport and business. This also allowed Clifford Chance to display how its values aligned with the sport of rugby, highlighting its committed, disciplined, inclusive and diverse work place. An ambassador and events program, hospitality at key RWC fixtures a partnership with Tower Hamlets Youth Sport Trust (THYST) and a number of internal events, including office branding, ensured that this campaign delivered against the objectives set.

We ran hospitality at 10 RWC fixtures at Twickenham for over 1,000 clients, prospects and employees. We also organised 20 key rugby personalities to host these events and make the experience for the audience a unique one. Seperate to the hospitality, we had over 250 children involved in THYST Clifford Chance Rugby Academy.