With the NFL celebrating 10 years of the London games in 2017, CSM Live were assigned to deliver event day branding for the two matches held at Twickenham Stadium.
For the last two weekends of October, we transformed Twickenham Stadium from the home of England Rugby, into a spectacular NFL venue. From covering windows and concourses with NFL and Sponsor brands, to wrapping pillars, hanging banners, covering seating, raising flags, building gantries, or creating effective and impactful wayfinding to direct spectators - no expense was spared to create a truly memorable NFL event.
For this extensive project, we worked in close partnership with the NFL to advise on, produce and deliver all branding requirements across Twickenham, ensuring key opportunities and spectator routes were captured and brought to life.
In its 10th year of playing in the UK, the NFL continues to use the London Games as a means to grow the brand and fanbase throughout Europe.
By working closely with the NFL teams and understanding their objectives, we created a visually striking stadium experience that enhanced the NFL takeover of Twickenham for the 150,000 excited fans who attended over the two weekends.
The London Games were also streamed across Europe and broadcast in the US, allowing us to help the NFL create a global impact for their two games at the Home of England Rugby.