West Ham United

Helping West Ham connect with their fans


We helped West Ham make the London Stadium feel more like home by adding huge concourse displays of their former captains, crests and record-breakers.

After consulting fans, the club realised that supporters felt the stadium in Stratford was lacking a West Ham touch, and that they wanted to see more of the club’s heritage displayed around the stadium. The topics of the three displays, unveiled before the game against Manchester United, were chosen via a fan vote. They show a timeline of how the club crest has changed over time, club legends that have written their names into West Ham's record books and the club captain over the years.

Having transformed the Olympic Stadium into the home of West Ham in 2016, we were entrusted by the club to produce the three new displays to help create impact and connect with the West Ham fans.

56,902 were privy to the new displays before watching the 0-0 stalemate between the two teams. An additional four displays were installed ahead of West Ham’s final game of the Premier League season  against Everton. We will also be preparing the stadium with a further seven ahead of the 2018/19 season.

The new displays were covered in the Daily Mail and Evening Standard, with former West Ham captain Steve Lomas saying: 'It makes me feel extremely proud to know that my name is going to be up on the walls of London Stadium alongside some of the greatest names ever to pull on a West Ham United shirt.’