We are leading the way in recruitment through our Grassroots programme which aims to find the best entry-level talent to break into the industry through non-traditional routes.

The Grassroots Programme

Our global initiative has four pillars of Mentoring, Work Experience, Internships, and Apprenticeships each providing recruits with a clear pathway to establishing a career in the world of sport and entertainment. Swipe to hear about each pillar.


We partner with Future Frontiers to work with school children aged 14-16 years to help give them confidence to continue their development into further education or work. Our volunteers undertake training from Future Frontiers and then oversee four sessions over four weeks to use their experience to mentor and support the school children from a disadvantaged background.

Work experience

We offer two weeks work experience placements aimed at students over the age of 17, this offers an insight into the amazing breadth of work that CSM undertakes. Those on work experience get the opportunity to work with teams (from account management, sponsorship sales, business development, digital, production, PR and communications, strategy and insights, events and brand experience) during their two-week placement.


Our apprentices gain an exceptional level of experience working in the business. Placements last between 15 months with 20% of their time dedicated to CSM’s training companies. Apprenticeships are a great step towards a career at CSM.


We offer interns 3-6 month paid contracts and give successful applicants the chance to join our teams and experience life at CSM during our busiest months and help deliver first-class work. Internships are a great opportunity to start your career at CSM.

HSBC Sevens
Coaching Rugby 7s
Lewis Moody
dance troop dancing

Applicants for the Grassroots programme need to emulate CSM’s four brand values: brave, curious, open and collaborative. Thinking about how rights-holders and brands engage with fans, what sport and entertainment means to fans, and how we make our clients stand out is central to understanding our business.

Charlotte Macartney
Chief People Officer

Charlotte Macartney headshot

Want to learn more?

Talk to us about the Grassroots Programme