Our approach to entry-level talent

We are leading the way in recruitment through our Grassroots programme which aims to find the best entry-level talent to break into the industry through non-traditional routes.

The Grassroots programme

This is our Global Early Careers Programme and it’s split into five pillars of Mentoring, Work Experience, Internships, Apprenticeships and Skills Academy. Each providing recruits with a clear pathway to establishing a career in the world of sport and entertainment. Swipe to hear about each pillar.


We partner with Future Frontiers to work with school pupils aged 14-16 years to help build their confidence to continue their development into further education or work. Our volunteers undertake training from Future Frontiers and then oversee four sessions over four weeks to use their experience to mentor and support the school pupils from a disadvantaged background.

Work experience

We offer one to two weeks work experience placements aimed at students over the age of 17, this offers an insight into the amazing breadth of work that CSM undertakes. Those on work experience get the opportunity to work with teams (from account management, sponsorship sales, business development, digital, production, PR and communications, strategy and insights, events and brand experience) during their placement.


We offer interns 3-6 month paid contracts and give successful applicants the chance to join our teams and experience life at CSM during our busiest months and help deliver first-class work. Internships are a great opportunity to experience the breadth of our huge scope across the sports and entertainment landscape.


Our apprentices gain an exceptional level of experience working in the business. Placements last between 15-18 months with 20% of their time dedicated to CSM’s training companies. Apprenticeships are a great step towards a career at CSM.

Skills Academy

Whether you’re moving into sports marketing from another industry, or, you’re starting out in an entry level role, our Skills Academy will ensure you’re equipped with everything you need to develop and reach your full potential.

HSBC Sevens
Coaching Rugby 7s
Lewis Moody
dance troop dancing
Skills academy image

Applicants for the grassroots programme need to emulate CSM’s four brand values: brave, curious, open and collaborative. We believe in the power of sport and entertainment to inspire a better world and our grassroots programme opens doors to the next generation that will carry this forward.

Charlotte Macartney
Chief People Officer

Charlotte Macartney headshot

Want to learn more?

Talk to us about the Grassroots Programme