Activating at the greatest spectacle in racing
May is always a busy month for our motorsports team with staff travelling across the globe nearly every weekend for client programmes. The month is a showcase for Formula 1, NASCAR and INDYCAR, with marquee events in Miami, Charlotte, North Wilkesboro, Monaco and Indianapolis, at each of which we deliver a wide range of services.
Our team in North America rolled into Indianapolis Motor Speedway on May 12 and spent seventeen days planning and covering events leading up to the 107th running of the Indianapolis 500.
From the first day of on–track practice, the event was poised for an incredible turnout, with the general excitement throughout the city at a level only comparable to the 100th anniversary race in 2016. Over the course of the month, we delivered three client activations, hosting over 230 guests from 14 countries in four different hospitality spaces.
Indianapolis Motor Speedway definitely earned its designation as “the Greatest Spectacle in Racing” with 330,000+ fans attending race–day and a total of 650,000+ fans coming out throughout the month.
You can watch the full race highlights here.