LIVE TEAM DELIVERS FOR A NUMBER OF EVENTS GLOBALLY
We were treated to a festival of sport throughout July. For our Live team, that saw a month of non-stop action, as they supported the delivery of a number of high-profile events across the world.
Work began in the leafy suburbs of London, with the world famous RHS Hampton Court Palace Garden festival getting underway on 7th July. Our team was on hand to ensure the show entrance looked as spectacular as the flora and fauna, at the world’s largest flower show.
Attention soon turned to golf, and the team was on-site at ‘The Match’, where the great and good of golf and the NFL united for a spectacular showdown at Big Sky, Montana. As Phil Mickelson and Tom Brady went head-to-head with Bryson DeChambeau and Aaron Rogers, we brought a bit of extra enjoyment for attending hospitality guests with the delivery of the Long Putt Challenge.
Across the Atlantic, we were again on-course helping set the stage for two of UK golf’s most iconic events. The first was the 2021 abrdn Scottish Open, which took place at the gorgeous Renaissance Club, North Bewick. Our team were on hand to deliver all the signage and branding for this legendary event.
Just one week later, we were down on the Kent coastline, UK, preparing for the start of the 149th Open at Royal St George’s. Returning after a two-year absence, it was one of the most highly-anticipated tournament’s in recent memory, and we had the pleasure of continuing our work with The R&A, providing the branding and signage at the final major of 2021 down in Sandwich. From hospitality to The Shop and the first tee, we were proud to ensure the course looked the part, as Colin Morikawa triumphed across an exciting four days of golf.
Our work now continues, as we prepare for the start of the European Tour’s British swing, including the Hero Open at St. Andrews and the Cazoo Classic at the London Golf Club.
It was a similarly tireless month in motorsport, where we helped deliver two major Formula E races in two of the world’s greatest cities. First up, the New York E-Prix double-header took place in early July, where BMW’s Max Guenther and Jaguar’s Sam Bird dominated the Brooklyn street circuit to claim respective chequered flags.
A fortnight later, Formula E rolled into East London’s Docklands for the 2021 Heineken London E-Prix, and it was a tale of home comforts with both races being won by Brits. BMW’s Jake Dennis claimed P1 on Saturday, before Mahindra Racing’s Alex Lynn won on Sunday. We provided trackside branding at both events, giving each circuit a look and feel befitting of the two iconic cities.