Inspiring a healthy, happy community

Abu Dhabi 360 – the innovative community programme that we spearheaded from ideation through to launch alongside Abu Dhabi Sports Council – won the gold award for the Best Use of Technology at the Middle East Sports Industry Awards 2024.

Launched in 2022, Abu Dhabi 360 aims to effect profound social change by tackling lifestyle disease across the emirate. More than simply a fitness app, Abu Dhabi 360 is an integrated wellness platform, dedicated to helping every person in the community achieve whole-person wellness through a personal, attainable journey that redefines health and fitness.

It helps users find a personalised, accessible, four-pronged pathway to long-term health through exercise, nutrition, mental wellbeing, and community connections, and is designed for every resident of Abu Dhabi, regardless of age, shape, or skill level, including People of Determination.

We’re thrilled to have played our role in bringing the programme to life. Find out more about the programme through the film below.