WE HAVE APPOINTED BY AL MANA FASHION GROUP SPORTS DIVISION TO DELIVER THE GROUP’S GCC-WIDE SPORTS PR CAMPAIGN
Al Mana Fashion Group, the master franchisee for GO Sport and Courir stores, has appointed us as its retained Middle East PR agency across GO Sport, Courir and its 2017 NBA Store launches, effective immediately. The appointment will see us roll-out an integrated, year-long communications campaign from its UAE offices in Abu Dhabi and Dubai.
“The reach and strength of the CSM network coupled with the team’s ability to understand brands and the industry we’re in was key in the appointment process. The Middle East has experienced phenomenal growth in sport over the past 20 years we look forward to working with CSM to help drive the success of our retail brands in line with the ever growing opportunity that the sports sector presents,” said Wissam Saleh Al Mana, Executive Director of Al Mana Fashion Group
Commenting on the appointment, Ben Faber, our Regional Director said, “CSM is a world leading sports marketing agency with big ambitions and Al Mana Fashion Group is at the forefront of sports retail, helping people all over the region to live the lifestyle they love. The opportunity is to drive that narrative, bringing it to life for key audiences across the region. This partnership is testament to the strength of our network and capabilities, and we are confident that we will drive the desired impact and outcomes for Al Mana Fashion Group.”
We have been partnering sports events, federations, governing bodies and brands in the region for over eight years to successfully deliver a range diverse projects for our clients. Our work in the region includes Abu Dhabi Tourism & Culture Authority’s Manchester City sponsorship campaign ‘Into the Blue’, HSBC’s pan-Middle East rugby sponsorship programme, the design, build and installation of the iconic event look and feel for the DP World Tour Championship, the highly successful Electric Run events, and its work with the Saudi Arabian Olympic Committee to create a world-class elite sports structure for their athletes. Our experience in the community and elite sports keeps us at the top table in developing this industry and sector.