Youth Academy Program launched in partnership with UAE Team Emirates

Aldar, in partnership with UAE Team Emirates, has begun the rollout of the Youth Academy Program across schools in Abu Dhabi. The initiative is striving to get more young children on bicycles to enhance their skills, become more road aware and safety driven, and ultimately instill a culture of health and fitness in the UAE’s stars of tomorrow.

The program has now gone into four schools, reaching 500 eager young children who will become more accomplished cyclists. This incredible exposure for the younger generation will allow them to spend time outside the classroom developing their cycling aptitude and potentially unearth hidden cycling talents. Furthermore, it will allow the children to engage in functional social activities with kids of a similar age and maintain an active lifestyle.

As well as putting in the hard yards on the saddle across the week, the kids were also keen to demonstrate their support for UAE Team Emirates in the upcoming Giro D’Italia race, starting on Friday May 6th. The children were seen donning Pink t-shirts in a show of support for the riders in the lead up to the highly anticipated Grand Tour event.

In conjunction with Aldar, we are overseeing the Youth Academy Program with the aims of increasing participation across the UAE through more opportunities afforded to young children to get into cycling. Our main responsibilities include marketing, communications, and driving the program forwards from an operational standpoint.