Running a special Seattle experience

We recently supported Sage through a successful activation in Seattle, helping them bring their first-year partnership with Major League Baseball to life at the 2023 MLB All-Star Game.

Sage had a multifaceted presence at All-Star Week, from branded touchpoints at the Play Ball Park fan zone at Lumen Field to a B2B hospitality activation and Home Run Derby watch party for key stakeholders. In addition, Sage, whose mission is to knock down barriers for small and medium sized businesses, was a host partner of MLB’s Diverse Suppliers Luncheon that took place leading up to the game, where Sage’s VP of Strategic Partnerships, Marc Monday, spoke to a group of local small and medium business leaders about how Sage tools & insights could support their businesses.

Talent played a large role for Sage as well as they continued upon the success of their #SageOOO campaign led by MLB’s Iron Man, Cal Ripken Jr., who participated in a meet and greet at the Sage hospitality suite to engage with Sage’s guests and #SageOOO sweepstakes winners who won a trip to the All-Star Week festivities. In the lead-up to All-Star, our team also secured some great interview hits for Ripken x Sage with Forbes, FS1 and Fox Sports.