CONTENT STUDIO CREATED IN PARTNERSHIP WITH TOP INTERIOR DESIGNERS
Together with Apartment Therapy, we built a content studio in SoHo, New York, that brought 2021’s hottest home decor trends to life. We built ten small/cool spaces designed by ten unique designers, featuring custom buildouts, furniture and decor. The Apartment Therapy team hosted micro-events for press and influencers over the course of two weeks before the event went live online and on social media.
The spaces were curated by ten designers including Design Expert and Emmy-nominated TV Host Bobby Berk, celebrated author Ayesha Curry, muralist Liz Kamarul, Apartment Therapy Design Changemakers Estelle Bailey-Babenzien & Michelle Fahmy, and many more — all inspired by the biggest 2021 home trends.
On June 11-13, Apartment Therapy launched the Small/Cool Experience online and on Instagram. Viewers were able to get behind the scenes looks at the build out, tips and tricks from designers, and explore and shop the experience online using Matterport technology. The Instagram event garnered 292.8M media impressions, and the event was featured on Good Day New York and in Bizbash.
Check it out online at www.smallcool.com.