Kevin De Bruyne the face of crypto brand’s global campaign

Global Crypto trading platform and CSM client, phemex, formed an ambassador partnership with Premier League Player of the Season, Kevin De Bruyne, to help drive brand fame and recognition through content, social and PR across their global and key market channels.

Tapping into our content capabilities, we worked with phemex to produce a multi-market campaign driven by a series of hero social content featuring De Bruyne in a range of entertaining settings to help bust a few commonly held myths on crypto currency.

The 60” asset which was released in November, will run on phemex’s global and local market channels, amplified through paid media and co-promoted through a football media partnership. The 30” and 10” will be released across the next month along with a suite of reactive social content also created for use throughout the remainder of football season. You can watch the hero film below.

Our Digital and Data team have managed the global paid media plan. In conjunction with the campaign, the team also created an interactive AR game with De Bruyne for use on Instagram to celebrate the brand’s third year anniversary. A second filter is due for release in 2023. Click here to play the game.