Bridging the gap between rugby and technology

In sport and business, the individual/player is responsible for performing at the highest level. The best players, teams, and organisations seek those 1%ers, and many turn to technology for those gains.

As a worldwide partner of Rugby World Cup 2023, Capgemini is playing an active role in the delivery of the tournament, by integrating all technology for its partners and suppliers. Innovating across multiple areas to support and deliver the best possible experience for players, coaches, volunteers, partners, suppliers, and fans.

Complex systems will be integrated across 60 sites, all requiring bespoke planning, coordination, testing and step-by-step implementation. This will allow the 10,000 organisational staff, 6,000 volunteers and global broadcasters and media to deliver their outputs and ensure the seamless delivery of the tournament both on the ground in France, and to the millions of fans around the world.

As an agency, we were tasked to show how Capgemini and its tech capabilities can impact businesses. Through a comms framework that relied on content to tell their story, we leveraged global rugby star Jonny Wilkinson to show the impact of technology on rugby and how it evolved over his career. The film will appear on broadcast, social & digital during the RWC23.

We also produced informative content that helped delve deeper into Capgemini’s capabilities – more here. During the tournament, we’ll manage a co-created content series with RWC23 to help Capgemini’s visibility and brand position.