HBO Max Premieres New Show, Tokyo Vice
For the premiere of its newest show, Tokyo Vice, HBO Max wanted to create an immersive experience to celebrate in a unique and exciting way.
We partnered with HBO Max’s Multicultural Marketing Team to invite a group of influencers to embark on a scavenger hunt through Little Tokyo in Los Angeles, CA. Influencers went from business to business to uncover the “secret location” of a speakeasy after party.
Once they used the clues from the hunt to discover the secret hot spot, they discovered a #TokyoVice takeover at Far Bar filled with in-world experiences, izakaya-style eats, photo moments throughout the space, live beats by DJ Terry Urban, and a room full of influencers and guests to celebrate the night, Tokyo Vice style.
![Tokyo Vice web image 3](https://i1.wp.com/www.csm.com/us/app/app-uploads/sites/2/2022/04/Tokyo-Vice-web-image-3.png?ssl=1&w=2500&quality=85)
![Tokyo Vice web image 1](https://i0.wp.com/www.csm.com/us/app/app-uploads/sites/2/2022/04/Tokyo-Vice-web-image-1.png?ssl=1&w=2500&quality=85)
![Tokyo Vice web image 2](https://i2.wp.com/www.csm.com/us/app/app-uploads/sites/2/2022/04/Tokyo-Vice-web-image-2.png?ssl=1&w=2500&quality=85)