Providing Hospitality Logistics for Key F1 races

CSM Sport & Entertainment (CSM) has been appointed by Alteryx, Inc. (NYSE: AYX), the Analytics Automation company to help provide F1 race weekend hospitality logistics.

Alteryx recently announced a new multi-year partnership with McLaren Racing to become an official partner of the McLaren Formula 1 team and accelerate the insights needed to drive breakthrough outcomes and fuel performance through intelligent analytics automation.

Lee Koenig, vice president, EMEA marketing at Alteryx said: “We are excited to be working closely with CSM to help us provide the best hospitality guest experience during the Formula 1 race weekend. Given CSM’s expertise and experience in this space, we knew they were the right agency for us to ensure our VIP guests enjoy an end-to-end hospitality experience.”

Sarah Dawson, Managing Director, Brands at CSM commented: “As Alteryx enters a new and exciting partnership, we are delighted to support them by creating the ultimate guest experience at and around their key races. Alteryx is a brand rooted in innovative technology and delivering a transformational experience to customers, so we look forward to working alongside them as they bring this to bear.”

We will provide support with immediate effect for a selection of races during the 23-race Formula 1 race season, working with Alteryx’s U.S-based brand marketing team.