THE GREAT AMERICAN RACE COMES BACK WITH A BANG
NASCAR recently kicked off its 2021 season in Daytona in a week packed with race events including the iconic Daytona 500. Our production team was in the mix all week producing opening ceremonies, providing Victory Lane lighting effects and live-streamed NASCAR hospitality experiences, and bringing live experiential activations safely back into play for FOX Entertainment and Ford Performance.
On Daytona 500 race day, our scenic, live production included a concert by Luke Combs, socially distanced driver introductions, a moving National Anthem, and a stellar flyover by the Air Force Thunderbirds.
In February of last year when Denny Hamlin took home the checkered flag, nobody could have predicted the unimaginable disruption to live sports that was awaiting us right around the corner. This year, our team was thrilled to be back providing entertainment for the 30,000 fans safely seated in the stands and the millions watching at home. What a feeling to help kick off the new NASCAR season–LIVE!