Rugby, hospitality, and community
The Hong Kong Sevens returned to the HSBC World Rugby Sevens calendar for the second time in just under five months. This year, for the first time, the women’s series was included as part of the HK7s and more than 75,000 fans from across the world came together to experience the excitement both inside and outside the stadium. New Zealand’s men’s and women’s teams created a distinctive moment by securing a remarkable double victory.
We delivered a series of activation programmes alongside World Rugby and HSBC. The HSBC VIP Hospitality programme hosted guests in three corporate boxes in the Hong Kong Stadium and HSBC Hexagon Suite. HSBC’s guests soaked up the thrilling Sevens atmosphere while indulging in delicious food and drinks. Many were overjoyed as HSBC Rugby ambassadors, including Brian O’Driscoll, Byran Habana, and Nolli Waterman, were everywhere throughout the weekend interacting with guests.
We also organised ‘Money Can’t Buy’ experiences for VIP guests, including a behind the scene tour, which paid a visit to the tournament control tower, media centre, and the commentary box tour and an ‘HSBC Open Table’, a one–of–a–kind dining experience at the HSBC Hexagon Suite. Meanwhile, colleagues of HSBC enjoyed an exclusive volunteer programme where they had the chance to display the giant Hong Kong team jersey above the player tunnels in each HK game in the stadium and joined the HSBC Try Rugby school kids to march onto the field alongside other minis rugby in Hong Kong. In the lead to Hong Kong Sevens, we also transformed a shopping mall into “HSBC Try Rugby Zone”.
We hosted the first–ever “HSBC 4×4 Primary School Touch Tournament” to promote rugby in the local community with exciting interactive games. The most valuable players from the men’s and women’s divisions were given the opportunity to be the official HSBC Ball Carriers in this year HK7s.