Episode two of airline’s video series airs ahead of Monaco E-Prix
With three weekly flights from Riyadh to Nice starting next month on Saudia, we leveraged the highly anticipated Monaco E-Prix as the perfect platform to promote the airline’s partnership with Formula E and its new flight route from Saudi Arabia to the south of France.
We had a team on the ground in the Principality working alongside Formula E’s media team to produce ‘Monaco Discovered’ – a returning long form feature which marks the second episode in Saudia’s Season 9 “FE Discovered” video series.
Featuring Saudia’s Global Ambassador, Stoffel Vandoorne, viewers are invited to see Monaco like never before as the current World Champion lets the audience in on some of his home town’s hidden gems. You can watch that video below.
Distributed in the build up to the Monaco E-Prix, the video featured on Formula E’s pitlane preview, Saudia’s social media channels and the partnership hub, which you can access here: https://takeyourseat.saudia.com/