SHORT FILM CELEBRATES PARTNERSHIP WITH ROYAL CHALLENGERS BANGALORE
In 2020, our client DP World and Royal Challengers Bangalore (RCB) signed a long-term Sponsorship Agreement, making DP World the Global Logistics Partner of the T20 team.
The partnership was built on a set of shared values. Both are bold and powerful brands driven by strong leadership, underpinned by innovation and technology. The team is also full of world class players and iconic leaders who epitomise these values to deliver results both on and off the field.
Ahead of the 2021 IPL season, which has now been postponed indefinitely due to the ongoing pandemic in India, our Middle East team helped create the following sizzle film to re-announce the partnership. The video promotes the partnership through exciting IPL 2020 match footage and DP World corporate b-roll, drawing subtle analogies between the two organisations where possible.
The partnership with RCB brings Cricket into DP World’s expanding portfolio of global partnerships, which also include the European Tour and Expo 2020, and it further reinforces the business’s commitment to the Indian market.