Neymar Jr And Co Demonstrate How Details Make The Difference

Our client, Hisense, one of the world’s leading consumer electronics and home appliances brands, has launched its ‘Details Make the Difference’ digital and retail campaign featuring partner club Paris Saint-Germain.

‘Details Make The Difference’ celebrates Hisense’s uncompromising quality and focus on the details that are built into every one of the brand’s innovative products, the campaign sees some of the club’s top players demonstrating product features that ‘make the difference’ to customers’ everyday lives.

The launch content sees Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, gathered in the Hisense Showroom surprising unsuspecting customers, though fans will spot that the players do not look as they usually do. Rather they are seen in miniature form, acting as the consumers’ guide to making the smart and bold choice – purchasing one of Hisense’s diverse range of TVs and home appliances.

With the players made smaller, Hisense allows the products to be the hero of the show, with the Paris Saint-Germain stars able to showcase the brand’s design and technology features in more detail.

The campaign is live across Hisense’s global social channels, supported by a full suite of assets for paid media, web and retail POS, created by our team.

We helped to previously launch Hisense’s partnership with Paris Saint-Germain in August 2020 which sees the Hisense brand and product range showcased to huge audiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels. As part of the partnership, Hisense also provides a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre. Stay up to date with the partnership activity on the following links: YouTubeFacebookTwitter and Instagram.