Date night activation spotlights black-owned restaurants across the US
We partnered with HBO Max to create the ultimate date night experience, partnering with dating app BLK and events platform Black Restaurant Week, to host the Love Life Date Night - a series of activations in four major cities across the US.
Attendees had the opportunity to treat their date to a romantic evening at eight Black-owned restaurants in New York, Los Angeles, Detroit, and Atlanta.
Restaurant partners include BLVD Bistro and Negril BK in New York; Alta Adams and Post and Beam in Los Angeles; Central Kitchen + Bar, Ivy Kitchen + Cocktails, and Good Times On The Ave in Detroit; and Negril ATL in Atlanta.
The activations were open to the public; fans could either sign up via a dedicated Black Restaurant Week website or from the BLK dating app. Overall, more than 180 reservations were made over the course of the campaign.