Men’s series visits Singapore, then Canada
After a long break, the HSBC Men’s World Sevens Series returned to Singapore on 9-10 April, in what was a poignant weekend for the host country. The tournament took place in front of fans at the Singapore National Stadium, and it was the first time the series had arrived back in Asia since the pandemic began.
It was the fifth of nine stops on the HSBC World Rugby Sevens Series. The tournament featured a full slate of 16 teams for the first time since 2019, including Samoa, New Zealand and Olympic champions Fiji, who made their first appearances of the 2022 Series. As stated by World Rugby, the 2022 event was attended by 22,000 fans over two days.
Our team delivered a series of activation programmes for principal partner HSBC, including money-can’t-buy experiences and VIP hospitality.
Leading up to the tournament, we also delivered two-days of coaching clinics for the local community, HSBC colleagues and customers, which were supported by HSBC ambassadors Ben Ryan and Charlotte Caslick.
On the pitch, Fiji secured their first title of the season so far, beating a plucky New Zealand team in the final
A week later, and we were back on the ground in Vancouver, welcoming HSBC customers to BC Place as part of the Canada Sevens. A packed grassroots programme started on Friday, where over 200 Rookie Rugby kids attended a Jamboree at Trillium Park, before 100 more enjoyed an exciting opportunity to play in front of the crowd before the final matches on Sunday.
We also supported HSBC in continuing their global World of Opportunity Programme, engaging their indigenous ICErg community to take part in a series of workshops and activities.
VIP’s, media and fans were also entertained in the HSBC Hot Seat throughout the weekend and customers were able to redeem rugby refuel vouchers from the HSBC Concierge Desk.
Working with local rugby talent, several engaging pieces of content were also captured throughout the week, the output of which will be both short and long-form pieces for distribution at the women’s tournament in Langford.