Taking Cricket Into Households Across The UK

KP Snacks has been announced as the new Official Team Partner for The Hundred, in a deal we are delighted to have brokered. The partnership will help grow cricket in the UK and get families active.

The Hundred wicket

The new long-term agreement with KP Snacks, which owns many of the nation’s favourite brands including McCoys, Hula Hoops, Skips and Pom-bear, will help The Hundred reach families across England and Wales.

The Hundred – which launches in July 2020 – is set to provide sports fans with an exciting and innovative 100-ball format featuring world-class players from England and around the world in men’s and women’s competitions.

The Hundred cricket bat

The five-week tournament will be played at the height of summer and feature eight city-based teams from Manchester, Leeds, Nottingham, Birmingham, Cardiff, Southampton and two in London (based at Lord’s and The Oval).  It will be screened live by Sky Sports and the BBC.

You can register your interest for tickets and information via thehundred.com and keep up to date with the latest news by following thehundred on Instagram. The first wave of tickets go on sale later this year.