Film celebrates rugby across the UK
Across the UK, fans have been allowed back to rugby stadiums and at the grassroots level, rugby clubs up and down the country have finally returned to action.With nearly two decades of support for grassroots rugby, Land Rover understands the importance the sport plays for local communities.
Linked to the brands Outspiration campaign, Land Rover has released a short film celebrating the return of rugby at all levels in the UK, to inspire the rugby community to make the most of their world and embrace the ability to rediscover rugby.
The short film, which we helped create, and featuring Land Rover ambassador David Flatman, details the former England Rugby international reciting a poem penned for the rugby community. Capturing scenes from across all levels of rugby in the UK; from Premiership Rugby action, through to the many aspects of grassroots rugby, Land Rover showcases its ongoing support of the game.
Land Rover is a longstanding supporter of rugby in the UK through its partnerships with Premiership Rugby, Cardiff Blues and Glasgow Warriors.
To date, its grassroots rugby initiative, the Land Rover Premiership Rugby Cup, has helped over 100,000 youngsters discover rugby since the tournament’s inception in 2008.
This summer will also see Land Rover resume its association with rugby’s greatest adventure, as an Official Sponsor of The British & Irish Lions Tour to South Africa.