Pop sensation, Sigrid, the face of new campaign with Superdrug

In July, we kicked off an exciting campaign with Simple, who have teamed up with Universal Music Group artist Sigrid for its 2022 Make Your Summer Simple campaign with Superdrug.

The campaign, which is already getting a great reception from fans, has seen the critically acclaimed, global pop sensation feature on branding across UK Superdrug stores since Friday. 

Alongside store branding, digital assets and social media marketing – the far-reaching rollout will also see Sigrid appeal directly to her fans to get involved in the summer-soaked campaign, with her competition to win tickets to an intimate acoustic performance now in full swing. 

The singer has called on fans to use the hashtag #MakeYourSummerSimple to share their secret summer skincare tips, with the best submissions grabbing themselves a much sought-after ticket for the exclusive show. Watch the launch video below.