Launching Marriott Bonvoy Land live on Twitch
This October, Marriott Bonvoy unveiled Marriott Bonvoy Land, a virtual game map created in Fortnite. Designed with Gen Z gamers in mind, this Fortnite Island served as an engaging showcase for some of Marriott Bonvoy’s esteemed portfolio of hotel brands, including Moxy Hotels, Westin Hotels & Resorts, W Hotels, and Autograph Collection Hotels. Gamers are able to explore interpretations of these iconic hotel brands and partake in an array of interactive mini games that bring the Marriott Bonvoy experience to life.
Marriott Bonvoy and Ballantines PR enlisted our expertise to manage and host a livestream event on Twitch, to successfully launch the game to the public and generate widespread excitement and awareness about Marriott Bonvoy. We managed the celebrity and gaming talent for the event, crafted the livestream’s run-of-show and graphics package, and managed the integration of two sweepstakes that offered viewers a chance to win $10,000 worth of remarkable Marriott Bonvoy stays.
On November 2nd, celebrity talent Brooklyn Beckham teamed up with popular Twitch creator Sommerset to share the immersive world of Marriott Bonvoy Land on her Twitch channel. Broadcasting live from the Presidential Suite at the Westin New York Grand Central, the duo treated fans to an interactive exploration of Marriott Bonvoy Land’s mini games. This collaboration marks a successful step in Marriott Bonvoy’s journey to engage with younger audiences and bring the world of travel and hospitality into the gaming space, with CSM helping to make Marriott Bonvoy a name that resonates with the next generation of travelers and gamers alike.
You can watch the full stream here.