Setting up camp at the Silverstone GP
As title partner of MoneyGram Haas F1 Team, MoneyGram has focused on using its presence within Formula 1 to bring fans closer to the sport, breaking down barriers and providing access, just as MoneyGram serves to unite people around the globe.
As part of this fan-focused approach, MoneyGram has partnered with WTF1 for the 2023 season, to create fan-centric content and deliver experiences for its diverse audience. One of the highlights of this was the partnership during the Aramco British Grand Prix at the WTF1 Clubhouse, a bespoke Whittlebury Park camping experience held across four days of GP activity. The partnership delivered an unforgettable experience for all in attendance.
We supported MoneyGram across the event, driving fan engagement through a MoneyGram free coffees promotion, overseeing the branding on-site, facilitating driver appearances with MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg for a well-attended in person Q&A session, and hosting competitions with the opportunity to win top prizes.
On top of this, we also helped MoneyGram in hosting the ‘Dream Weekend’ winners which included accommodation, transfers to track, Paddock Club access, a dinner at the local hotel, meet and greet with the drivers and team merchandise. The activation drew close attention to the fan’s perceptions of MoneyGram and other sponsors which was very well and of course was supported by amplification to WTF1’s nearly 1m social followers:
Check out WTF1`’s recap of the event here.
