Setting sail for a sustainable future of racing

Our Middle East team has been busy over the last month, working diligently on the strategy, Season 4 activation planning and worldwide announcement of the new global partnership between Mubadala and SailGP on World Ocean Day.

Spanning three seasons, the exciting partnership brings together Mubadala, a leading global investment company, and SailGP, the groundbreaking sailing league that offers fans the most exciting race on water, whilst championing cutting-edge technology and sustainability. With a shared commitment to innovation and excellence, this partnership represents a fusion of expertise and passion for pushing boundaries.

Through Mubadala’s commitment to responsible investing and SailGP’s ambition of becoming the most sustainable sport in the world, the partnership will focus on three key pillars; building a more sustainable future, driving forward new ideas through tech and innovation, and promoting STEM learning to inspire future generations.