We were honoured to play a significant role in a historic day for NASCAR as the sport’s long-awaited Next Gen cars were unveiled on May 5, 2021 in Charlotte, North Carolina. The NASCAR Next Gen stockcars will bring the showroom to the racetrack, making their debut at the 2022 Daytona 500. The event included a big reveal for the cars with a retractable screen on stage, as well as a guest welcome area and manufacturer displays.
NASCAR media members were in attendance to share the historic event across various social media and news platforms. The reveal was streamed live on NASCAR.com and the full video can also be watched below.
We were thrilled to be able to help our long-term partner NASCAR on this monumental day for the sport with everything from stage build, scenic design, A/V, lighting, and custom fabrication to signage and branding, operations and logistics, and project management. We look forward to seeing the Next Gen cars hit the track in 2022!