Return of Wimbledon marked with pop-up centre courts

Ahead of the Championships, Wimbledon 2021, we helped Jaguar UK mark the conclusion of National School Sport Week by bringing a taste of Wimbledon to a primary school in Merton.

The pop-up Centre Court experience marks the beginning of Jaguar UK’s tennis kit drop, a nationwide initiative by Jaguar retailers to engage with their local schools and communities. It is the ambition of Jaguar to provide ‘unmatched’ experiences by donating tennis nets, rackets and balls that will engage children with the physical activity recommended to help them recover from a year lost to the pandemic.

Arriving with a fleet of all-electric Jaguar I-PACE vehicles, tennis ambassador Kyle Edmund joined TV presenter, author and mental health advocate Frankie Bridge to transform Malmesbury Primary School’s playground to replicate the famous grounds of SW19; with a little help from CSM Live.


Frankie Bridge, said, “As a mum, I know how important it is for kids to have a physical and fun outlet. It’s been a turbulent year for families, kids have been away from their friends and teachers for most of it and are just going into the summer holidays, so it’s amazing to see these Year 6 pupils playing with each other in a safe and fun way before term is up.”

Exercise is essential for the physical and mental well-being of everyone, especially young children. It was great to arrive with Jaguar and deliver an experience that is unmatched for the children and their teachers. The last year has been extremely tough for everyone, so it was great to see the kids running around with smiles on their faces.

Kyle Edmund

Watch the video below to have a look at the pop-up Centre Court experience, and hear what the children had to say about having their own Wimbledon court at school.

During this year’s Wimbledon Championships, we will help bring to life Jaguar’s “Unmatched Experiences” campaign by showcasing Wimbledon’s protagonists, intricacies and traditions through unique perspectives.