Keeping the NASCAR fans entertained

Week in and week out, our Production team follows the NASCAR circuit, providing a wide range of services and having a number of unique responsibilities at each track.

They say everything is bigger in Texas, and to end March, Production ensured that was the case during the EchoPark Grand Prix at Austin’s Circuit of the Americas. Outside the track, our dedicated experiential team was responsible for creating a sprawling activation for race title sponsor EchoPark that featured display vehicles, interactive elements, and incorporated a stage for pre-race driver interviews. Inside the gates, our custom-built stage played host to Grammy Award-winning country musician Darrius Rucker before the NASCAR drivers were introduced and the race began.

At both Richmond and Talladega Superspeedway, Production continued the tour of its new-for-2023 NASCAR Experience activation. At more than 200’ wide, the larger-than-life activation features multiple interactive elements and photo ops, and is the perfect pre-race activity for fans on the midway at each NASCAR-owned track. We also provided their more “traditional” pre-race services ahead of the Bristol Motor Speedway “Dirt Race” including driver introductions, national anthem, flyover, and clearing the track so that the race can begin in under 10 minutes.

To end the month at Talladega, Production also debuted two new stage products, bolstering the company arsenal for live entertainment stages. Outside the track, the team was able to utilize their new Stageline SL-100 mobile stage for the first time as the centerpiece of the Old Row Party Pit, an activation aimed at purchasers of the race’s collegiate ticket package in partnership with Barstool Sports. Featuring a compact footprint, the mobile stage is an ideal addition to any entertainment activation.

Inside the track, Production was also able to deploy their “ModTruss” stage for driver introductions for the first time. The structurally rated plate truss allows for more robust structures with smaller truss than traditional tube truss and is infinitely adaptive to design. While maybe not noticeable to the average race fan, the new stage design allows us to continue to innovate the tradition of NASCAR pre-race for the remainder of 2023 and beyond.