Commercial push comes a decade on from London 2012
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, we have been appointed by the Queen Elizabeth Olympic Park to help shape and lead the Park’s commercial proposition.
We have been working with Park stakeholders in a strategic capacity for several months to develop a proposition that enables brands to capitalize on the Park’s continued growth and value as a venue of significant and strategic importance to London.
Through our work, we have created a holistic commercial offering to take to the market, showcasing the iconic sport and cultural facilities that helped deliver one of the most iconic Olympic and Paralympic Games ever; as well as the huge array of innovation, sustainability and community-led programs and initiatives that have helped transform the Park into a vibrant all-year round destination.
Throughout 2022, the Queen Elizabeth Olympic Park will play host to a packed program including concerts, major sporting events such as the Commonwealth Games cycling, and cultural moments headlined by the lighting of the Anniversary Legacy Flame next to London Stadium in July. This year will also see the first building openings of the East Bank creative and educational district – a £1.1bn investment which will bring the BBC, V&A, Sadler’s Wells, UAL’s London College of Fashion and UCL’s newest campus to east London.
Kevin Vandrau, Group Commercial Director, CSM Sport & Entertainment, said:
“We are thrilled to be working with the Queen Elizabeth Olympic Park on what is a truly unique commercial proposition that stands apart from other opportunities in the market. The epicentre of London is moving east, and the Park is the beating heart of this, acting as a home to world class sporting, educational and cultural infrastructure. We’re incredibly proud to be working with the Park to take this proposition to prospective brand partners.”
Nathan Homer, Chief Commercial Officer, Queen Elizabeth Olympic Park, said:
“2022 is the 10th anniversary of the London 2012 Olympic and Paralympic Games and we see this year’s celebrations as the perfect opportunity to not only look back at what has been achieved over the past decade, but also showcase how the Games and its legacy has provided the platform for further growth. The Park’s unique mission means that our partners accelerate our work, with investment going back into regeneration of the area and improving experiences for the future.”
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