LAND ROVER SIGNS AS WORLDWIDE PARTNER FOR THE RUGBY WORLD CUP 2023
In early November we helped Land Rover announce their renewal as Worldwide Partner for Rugby World Cup 2023 in France.
To celebrate, Land Rover rugby ambassadors Dimitri Yachvili and Bryan Habana were joined in Paris by Land Rover’s first child mascot for the tournament, eight-year-old Arthur. Reflecting the joint commitment of Land Rover and World Rugby to a more sustainable future, the Rugby World Cup 2023 mascots will be known as ‘Land Rover Defenders of Tomorrow’ and will form a key element of the global Land Rover campaign that CSM will help deliver. They will be selected for their passion and commitment to changing their world for the better. Look out for future announcements as momentum builds to 2023.
Since becoming a Worldwide Partner of Rugby World Cup in 2015, Land Rover has inspired thousands of children from all over the world through its extensive grassroots activities and Rugby World Cup mascot programme, allowing young rugby fans to join the team captains on the pitch ahead of every match.
Reflecting the joint commitment of Land Rover and World Rugby to a more sustainable future, the Rugby World Cup 2023 mascots will be known as ‘Land Rover Defenders of Tomorrow’ and will form a key element of the global Land Rover campaign. They will be selected for their passion and commitment to changing their world for the better.
Arthur was selected through Land Rover France’s long-term partnership with France’s Top 14 competition. He plays rugby for Racing club Asnières (sur Seine) near Paris.
Arthur said: “I am really excited to be the first Land Rover Defender of Tomorrow. I can’t wait for the Rugby World Cup 2023 to be in France, and to tell all of my friends at my rugby club that I am going to be on the pitch!”
World Rugby Chairman Sir Bill Beaumont said: “Land Rover is a true partner of rugby at all levels, and we are delighted to be extending our worldwide partnership for Rugby World Cup 2023 in France. As a tournament and a rugby family, we are committed to making a positive impact in France and more widely for our planet for future generations to enjoy.
“Our worldwide partnerships with Land Rover have always been purpose-driven. In Japan their active support of the Impact Beyond programme saw 10,000 children introduced to the sport. We are excited to share the same vision and commitment for France 2023 and look forward to working together to drive change for the future.”
Lennard Hoornik, Chief Commercial Officer at Land Rover, said: “Land Rover has been at the heart of rugby for two decades. As we write this next chapter, we share France 2023’s commitment to making a positive difference on society through rugby. The next two years represent a significant time for Land Rover as we journey towards electrification and Rugby World Cup will play an important part in that.”
France 2023 CEO Claude Atcher added: “We are very honoured to welcome Land Rover as Global Worldwide partner of Rugby World Cup France 2023. Beyond its historical commitment to rugby, from grassroots to the pinnacle of the game, Land Rover has set out an ambitious roadmap for electrification and positive societal impact which is totally in line with the ambition of our event. We are extremely happy to benefit from their knowledge and their support in the organisation of Rugby World Cup.”
Gerry McGovern, Chief Creative Officer at Land Rover, said: “We’ve long celebrated our shared values with the rugby community including passion, integrity and our commitment to go above and beyond. Rugby World Cup 2023 offers even more opportunity to demonstrate the power of rugby, with the players acting as inspirational role models for future generations.”
More information about the Land Rover Defenders of Tomorrow programme will be announced in Spring 2022.