Rexona partners with leading football players to inspire fans to move with confidence
Our longstanding client and the world’s #1 antiperspirant and deodorant brand, Rexona has come together with football stars Julian Alvarez, Thiago Silva, Mason Mount and Diego Lainez to launch its new Not Done Yet campaign.
The multi-channel campaign created in-house at CSM, has been rolled-out in Argentina, Brazil, Mexico, the UK, USA, Qatar and Colombia and will span across TV, social, digital, in-store and retail channels.
In an end-to-end service, our team supported across all facets of the campaign from creative delivery, shoot production, post-production, delivery, talent and rights holder management and more.
Rexona, who are proud partners of Premier League clubs Manchester City and Chelsea FC, are fighting for a world where everyone has the confidence to move and the Not Done Yet campaign shines a light on the challenges even those at the top level face and how they battle to overcome these, in the build up to their greatest opportunity yet.