Role to help identify commercial partners

The Super League has appointed CSM Sport & Entertainment to develop its commercial proposition and find new partnership opportunities ahead of the 2022 season.

The Super League is the top-level tier of the British Rugby League system, made up of twelve teams – 11 within the UK and 1 in France.

On the announcement Rhodri Jones, Super League chief commercial officer commented:

“We are delighted to be able to continue our relationship with CSM for the 2021 season and beyond. We’ve worked with CSM over a number of years and look forward to continuing to attract further commercial partners that share our brand values and will help grow the Super League competition.”

Charlie McEwen, CEO of Rugby and Special Projects CSM commented:

“CSM has a strong heritage in Rugby League and we are delighted to be working with Super League once again. Building on our recent success of securing Cazoo as the presenting partner of the Rugby League World Cup we are looking forward to bringing in a new portfolio of brands for the Super League ahead of their 2022 season.”

We have a successful track record in Rugby League and were responsible for securing partners such as Ronseal, First Utility, Foxy Bingo, Alcatel Lucent, Brut, Dacia, Cazoo and Batchelor’s Mushy Peas.