HSBC’s first Brand Partnership in esports with ONE Esports

HSBC has announced its first brand partnership in esports with ONE Esports, a leading esports media platform and subsidiary of Group ONE Holdings (ONE).

The one-year partnership, starting as a pilot in Malaysia and Indonesia, will see HSBC partner with ONE Esports on 10 community tournaments and one major event this year.

In-game resource management is a crucial strategic aspect of esports, but there is little financial guidance on how to optimize these valuable assets. The partners will create tailor-made videos to help players manage these prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips.

We supported across the strategic planning and campaign development of the pilot program and will be the delivery partner for all partnership related initiatives and activations throughout the year.