Talisker partners with Parley to protect ocean life
In 2020, Talisker announced a new partnership with Parley for the Oceans, a global charity aiming to protect and preserve 100 million square miles of marine ecosystem by 2023. We supported across a new campaign – ‘One For The Sea’ to raise awareness and funds for Talisker’s mission with Parley. The campaign has introduced several key touch points and activation opportunities in 2020 and beyond.
Back in November 2021 ahead of COP26, the One For The Sea campaign was launched. We invited influencers, such as Ross Edgley and Lisa Snowdon, alongside global media to Brighton Pier to take part in a mass ‘dip’ for the ocean. The collective wild swim brought the group together to enjoy a refreshing dip in the English Channel whilst also celebrating the ocean over a dram of Talisker Whisky.
Talisker are again sponsoring the Talisker Whisky Atlantic Challenge rowing race for an eighth year. This has been a crucial platform for the brand to position themselves within culture, driving talkability and meaning around the world. Over the years, Talisker has garnered media coverage in national news outlets alongside creating engaging content for organic and paid social distribution.
This year, Talisker selected three teams as part of the One For The Sea campaign. The teams entered a paid partnership acting as ambassadors for the mission, actively talking and demonstrating this through PR, content and social activity.
The Talisker Whisky Atlantic Challenge starts every year in La Gomera in the Canary Islands. As with previous years, we were on the ground shooting content with the teams, hosting a Talisker drinks reception for the entire 2021 fleet, facilitating media interviews and creating a suite of press materials for global distribution.
Our team worked directly with the ambassadors whilst they were away at sea rowing. With the help of technology, the ambassador teams were able to connect with land via WhatsApp, sending imagery and videos of their journey, including wildlife, sunrises/sets, rolling waves and face-to-cameras from the cabin. This content was shared across socials and to media, creating significant engagement despite the rowers being in the middle of the Atlantic.
No less than 34 days later, the first team arrived in Antigua, after rowing an incredible 3,000 miles. Our first ambassador team arrived in 37 days, 8 hours and 57 minutes, and we were on the ground with them to mark the moment with a series of PR and social activities designed to commemorate their row and showcase the ambassadors’ deeper connection to the ocean that they now imbue.