Event Marketer & Shorty Awards recognise multicultural campaign
Following the exciting news that Darius Naficy – Chief Creative Officer, North America, has been named in the SBJ Forty Under 40 Class of 2023, we are delighted to have yet more positive awards news coming out of our US team.
We are absolutely thrilled to have won Best Multicultural Event at the Event Marketer Ex Awards, for our work on the Max Original crime drama series Tokyo Vice. The campaign is also nominated in the Shorty Awards Multicultural Community Engagement Award, which will be announced at a later date.
To celebrate the launch of the new Tokyo Vice series, we partnered with the HBO Max team to create an immersive experience for influencers to embark on a scavenger hunt through Little Tokyo in Los Angeles. The ‘Tokyo Vice Takeover’ was designed to engage multicultural audiences through a multi-tactical campaign that raised awareness and built excitement for the new series.
Moving from one Japanese business we partnered with to the next, the influencers’ journey culminated in a hidden speakeasy experience inspired by the gritty and seductive world of Tokyo Vice. A curated list of multicultural tastemakers and press were also in attendance.
Partnerships with and donations to 20+ local Japanese businesses also inspired and resulted in positive impact for all parties involved.
Congratulations to the team for their amazing work, which received 1,832,625 impressions and more than 921,904 Engagements. Fingers crossed for awards night.