Supporting female leaders worldwide
As Global Partner of World Rugby and Worldwide Partner of the 2021 Rugby World Cup – currently taking place in New Zealand, Capgemini has been busy activating its partnerships in recent weeks. The aim? To showcase its commitment to supporting female leaders as they seek to transform the game of rugby.
As one of our newest clients, we have been helping Capgemini across its broad range of activation plans, providing ticketing and guest management solutions, delivering in-stadium branding rights and supporting a bespoke hospitality guest programme in New Zealand.
We also managed a high-end production shoot with current Black Fern star, Stacey Fluhler, which kicked off a content series that highlights the women who are shaping the future of rugby. Launched on the eve of the tournament, the first episode – spearheaded by Fluhler – illustrates how the opportunity to build the future they want lies in the hands of these industry-leading women. You can watch that below.
The campaign ladders up to Capgemini’s support for the Women in Rugby Leadership programme, which identifies and develops the current and next generation of female leaders in the world of rugby, enabling inspirational role models to fulfil their potential and create further parity across the game.