Creating a vibrant and engaging space

When asked to help one of the top tourist attractions, museums and entertainment spaces in London, The Shakespeare’s Globe, with a major renovation, our Live team jumped at the opportunity. The initial plan for the project was to take an unilluminated space and transform it into something more engaging, imaginative and interactive for consumers.

The previous exhibition was outdated and in need of a revamp, with research showing us that audience and consumer needs had changed. The brief? To deliver a new, re-energised area, refreshing the space and giving it a lighter, more vibrant atmosphere.

During the build of the project, we focused on delivering a sensory-led experienced that told a cohesive story around one of the world’s greatest writers. Venture inside and you will be transported back 400 years, experiencing the magic of stagecraft, including the sights, sounds and smells of the historical Globe Theatre.