Special jersey celebrates 150 years of English rugby
In January, we helped Umbro launch its anniversary kit to celebrate 150 years of English Rugby. The limited-edition shirt was worn by the England senior men’s team during their opening Guinness Six Nations match against Scotland.
We were in charge of managing all of the communications for the launch, while our design and creative team developed the full range of artwork from its initial concept to the full asset roll out used across England Rugby, Umbro and retail partner channels. The successful launch saw positive coverage secured across national media, and key rugby influencer channels.