Activating its partnership with Scuderia Ferrari
We produced two hub content pieces for UPS in 2021 as part of its partnership with Scuderia Ferrari. The two videos focus on the specific shared values that sit at the heart of both businesses, and drive them forward to achieve success – on the race track for Ferrari, and in business for UPS. The videos leverage the Ferrari IP to drive brand momentum, supported by paid media campaigns to drive tangible ROI in key UPS markets.
The first video to go live focuses on Innovation and how this is a key success driver for Scuderia Ferrari on track and for UPS and its Small and Medium Business customers (SMBs) in the marketplace. Ultimately, it is innovation that allows both organisations to find their competitive edge.
The second video, focused around the shared value of Passion draws on the incredible power of passion to break down barriers and unite people globally. From the power of the Scuderia Ferrari, which boasts the world’s largest F1 fanbase, to SMBs growing their business from a dream to reality and selling products on a global scale thanks to UPS’s import and export solutions, passion is the underlying theme.
We also helped develop the overarching UPS x Scuderia Ferrari partnership film, which you can watch below.