New Partnership Announced with Nfl in The UK and Ireland

In April, we were delighted to help broker a three-year partnership that will see paint manufacturer, Valspar, become the Official Colour Partner of the NFL in the UK and Ireland.

With the 2021 NFL London fixtures set to be announced in May, the team is currently planning an exciting array of activations, ranging from fan experiences, dynamic digital content, gameday activity and once-in-a-lifetime competitions – including a chance to win a trip to Super Bowl LVI in February 2022.

We have been working with Valspar to identify a suitable property with colour at its core. The NFL UK was the perfect platform, with colour everywhere you look in the sport. The 32 NFL teams alone have 64 unique colours that make up the individual colour pallettes of each uniform. This, and much more, will allow us to communicate Valspar’s impressive offering to the 15 million NFL fans residing in the UK.

This follows our work with Valspar’s parent company, Sherwin Williams, who we have worked with over a number of years, negotiating and activating its Ronseal brand’s partnerships in both rugby union and rugby league.